Privacy Policy

Dental Spy is a trading name of K.O.G Media Limited (company number 10810625), which is the data controller for the personal data described here. We are registered with the UK Information Commissioner's Office under reference ZA308695. For any privacy question or request, contact hello@dentalspy.ai.

We collect only what we need to run the service:

• Account details – your name, email address, professional role, and where relevant a professional registration number, so we can create and secure your account.
• Information you contribute – if you claim a practice or submit documents (for example accounts or earnings information), the contents of what you send, so we can verify it and improve our estimates.
• Details you give before joining – your name, email address, role, the regions you chose and the plan you chose, so we can tell you when membership opens and set up your account when you join. You can ask us to remove them at any time.
• Billing details – payment is taken by Stripe, our payment provider. Your card details go straight to Stripe; we never see or store your full card number. We keep a record of your membership: the plan, its status, when the paid period ends, and Stripe's reference numbers for the payment.
• Usage and technical data – basic logs (such as IP address and pages accessed) needed to operate, secure and improve the service.

Our market-intelligence content about dental practices is derived from public records, licensed data and our own modelling; where it incidentally includes personal data (such as a company officer's name already on a public register), we process it as described below.

• To provide the service and manage your subscription – performance of our contract with you.
• To keep your place and email you when membership opens, where you asked us to – steps you asked us to take before entering a contract.
• To verify contributed information and improve our estimates and models on an aggregated, de-identified basis – your consent (for documents you choose to submit) and our legitimate interests in maintaining an accurate product.
• To secure the service, prevent misuse and enforce our Terms – our legitimate interests.
• To meet legal and accounting obligations – legal obligation.

Contributed documents are stored in access-controlled, encrypted storage and are not published, sold, or shared in a form identifiable to your practice without your consent. We use a small number of trusted infrastructure and payment providers to run the service; they process data only on our instructions and under appropriate safeguards. We do not sell your personal data. Where data is processed outside the UK, we ensure equivalent protection through approved safeguards.

We keep account data for as long as you have an account and for a reasonable period afterwards to meet legal and operational needs. Contributed documents are retained only as long as needed for verification and model improvement, and we will delete them earlier on request unless we are required to keep them.

Under UK data protection law you have the right to access, correct, delete, restrict or object to our processing of your personal data, to withdraw consent, and to data portability. To exercise any of these, email hello@dentalspy.ai. You also have the right to complain to the Information Commissioner's Office (ico.org.uk), though we hope you will contact us first.

We use only the cookies necessary to keep you signed in and to keep the service secure. We do not use advertising or third-party tracking cookies.

We may update this policy; material changes will be notified through the service. The date above shows when it was last revised.