Terms of Service

Dental Spy is a market-intelligence service for the UK dental sector, operated by K.O.G Media Limited ("we", "us"). By creating an account, subscribing, or otherwise using the service, you agree to these Terms. If you are using Dental Spy on behalf of an organisation, you confirm you are authorised to bind that organisation.

Dental Spy is a trading name of K.O.G Media Limited, a company registered in England and Wales (company number 10810625). Registered office: 17 Campbell Close, Byfleet, Surrey, KT14 7AW. You can reach us at hello@dentalspy.ai.

Dental Spy is a service for people acting in the course of a business or profession: practice owners, buyers and their advisers.

Dental Spy provides estimates, scores, comparisons and analysis relating to dental practices, including modelled revenue, valuation estimates and acquisition-propensity signals. This information is compiled from publicly available records, licensed third-party data, our own proprietary analysis and modelling, and information contributed by users.

Our figures are estimates and opinions, produced by proprietary methodology. They are not statements of fact, and they are not financial, investment, legal, accounting or tax advice. They must not be relied upon as the sole basis for any transaction, valuation, offer or business decision. Always take independent professional advice before acting. Actual practice performance and sale values may differ materially from our estimates.

Dental Spy is not a broker or an agent, and is not a party to any sale. We do not handle money between buyers and sellers, and we charge no fee or commission on any sale.

• Access requires a paid membership (a subscription that renews until you cancel it).
• The price, the billing period (a month or a year) and what each plan includes are shown before you pay. Prices are in pounds sterling. Where VAT applies, it is shown before you pay as well.
• Payment is taken by Stripe, our payment provider. Your card details go straight to Stripe; we never see or store your full card number.
• Membership renews automatically at the end of each paid period (a month or a year, depending on the plan you chose), at the price shown when you joined or the price we have told you about since, until you cancel.
• Your login is personal to you or your organisation. You must keep credentials confidential and must not share access with, or resell access to, third parties.
• We may change pricing or features on reasonable notice.

You can cancel at any time. Email hello@dentalspy.ai from the address on your account and tell us you want to cancel. We confirm by email.

Cancelling stops the next renewal. Your membership stays open until the end of the period you have already paid for, then it ends. No further payment is taken.

A request sent before your renewal date stops that renewal.

Fees are not refunded once paid, and that includes a period you have only partly used. The exceptions are where the law requires a refund, and where we have charged you in error: for example twice for the same period, or after you asked us to cancel. A charge made in error is refunded in full, to the card that paid.

If you do not recognise a charge, or think one is wrong, email hello@dentalspy.ai and we will look into it. This does not affect your right to raise a dispute with your card provider.

The same rules are set out on their own page: Refunds and cancellation.

The Dental Spy dataset, and its structure, selection and arrangement, are protected by copyright, database rights and other intellectual property rights owned by K.O.G Media Limited. Your subscription grants you a limited, non-exclusive, non-transferable licence to access and use the service for your own internal business purposes only. You must not, whether directly or through any third party or automated means:

• scrape, crawl, spider, harvest, bulk-download, cache or systematically extract any part of the data or content;
• copy, republish, resell, sublicense, distribute or otherwise make the data available to any third party, or use it to build or train any competing product, dataset, index or model;
• reverse engineer, or attempt to derive the underlying sources, methodology or algorithms of, the service;
• circumvent, disable or interfere with any access control, rate limit or security measure;
• use automated agents, bots or headless browsers to access the service, or access it other than through the interface we provide.

We embed traceable markers in our data. Any extraction, redistribution or competing use is a material breach of these Terms and an infringement of our rights, and we will pursue it. We may suspend or terminate access immediately for suspected breach.

If you claim a practice or submit documents (such as accounts or earnings information), you confirm you are entitled to share that information. You grant K.O.G Media Limited a licence to use it to verify your submission and to improve our estimates and models on an aggregated, de-identified basis. We will not publish your contributed documents, or figures identifiable to your specific practice, without your consent. Our handling of personal data is described in our Privacy Policy.

We work to keep Dental Spy accurate and available but provide it "as is" and "as available". To the fullest extent permitted by law, we exclude all implied warranties, including as to accuracy, completeness, fitness for a particular purpose and uninterrupted availability.

To the fullest extent permitted by law, K.O.G Media Limited will not be liable for any indirect, incidental, special or consequential loss, or for any loss of profit, revenue, goodwill, data, or business, arising from your use of or reliance on the service. Our total aggregate liability arising from or connected with the service is limited to the fees you paid in the twelve months before the event giving rise to the claim. Nothing in these Terms excludes liability that cannot lawfully be excluded.

You may stop using the service and cancel at any time (see Cancelling above). We may suspend or terminate your access if you breach these Terms. On termination, your licence to use the data ends and you must cease all use of it.

We may update these Terms; material changes will be notified and continued use constitutes acceptance. These Terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.